From the Farm to Franchising: The Auntie Anne’s Pretzels Story with Anne Beiler
Auntie Anne’s Pretzels founder Anne Beiler joins Ray to share her near-miraculous business origin, and the personal tragedies and trauma she endured along the way to becoming the leader she is today.
Born and raised in an Amish-Mennonite community in Pennsylvania, Anne grew up surrounded by faith and family. She married her teenage crush, Jonas Beiler, and began a peaceful life as newlyweds. Then in 1975, their 19-month-old daughter, Angela Joy, died tragically in a farming accident. This began a season of darkness and depression for Anne, that deepened with a six year period of spiritual abuse from her pastor.
Jonas and Anne started a journey of counseling and restoration that began healing themselves and their marriage. In 1988, Anne bought a concession stand at a farmers’ market in Downingtown, Pennsylvania, and Auntie Anne’s Hand Rolled Soft Pretzels was born.
Auntie Anne’s grew into the world’s largest pretzel franchise. In 2005, Anne Beiler sold Auntie Anne’s in order to speak to audiences on leadership, purpose, and the power of confession. She founded Broken Silence in 2018 with a mission of teaching and equipping women about living a lifestyle of confession that leads to freedom.
“I think that fear is the greatest factor when it comes to not pursuing our purpose for which we were created.”
“If you’re going to grow, you have to delegate.”
“You can’t do anything about what you don’t have, but you can do a whole lot with what you have.”
1. Do what’s at hand the best you can.
2. Don’t waste energy wishing for what you don’t have – put your energy into what you have that will move you forward.
3. Be in tune with what God wants you to do.
4. In our pain, we believe mostly lies.
5. Don’t leave God at home.
The Secret Lies Within
Twist of Faith
Anne’s TEDx talk